Top 10 Press Release Tips

1. Your press release should sound like news instead of advertising.

2. Send your press release only to the media related to your topic.

3. Limit your press release to one page in length.

4. Your header, contact information, and release date should be at the top.

5. Your header and first few sentences should grab the reader's attention.

6. Tell a story and mention your business, product or service in the body of the press release.

7. Proofread your press release many times. Look for grammatical and spelling mistakes.

8. Create a press release about the results of an online survey or poll you have completed.

9. Submit a press release about an online award your business or web site has won.

10. Create a press release about a fundraising event you're sponsoring or hosting.