Tuesday, August 26, 2008

Are You Out of Touch?


And how do you know unless you ask?


How well do you communicate with your current clients and with the folks you hope will be your future clients, otherwise known as your niche or target market? Many business owners make the fatal mistake of speaking to a select few within their sphere of influence and assume that everyone else has the same:
  1. problems/concerns
  2. needs/desires
  3. fears/objections

And if you take it a step further and create services and products based on your assumptions, it's likely your next big launch will be met with the echoing sound of crickets.

The solution? Simply ask. Conduct a survey. Offer a gift if you must, to ramp up participation.

Here are 3 online tools, both for free and fee, that make creating and reading your surveys a snap:

Ask and watch the results of your next campaign double and even triple.

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posted by Kim Nishida | 11:25 AM

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