The Greatest Success Characteristic

Dan Kennedy is a marketing and advertising master who has been around since well before the dawn of the Internet. In fact, he continues to create extremely effective direct mail and print advertising campaigns that put most Internet marketers to shame.

I have subscribed to his No B.S. Marketing Newsletter and most recently, his free Successful Marketing Strategies Online Course. The latter is delivered in a series of emails with links to the course via web site. You can sign up by visiting his home page. Scroll down a bit and look for the sign up form on the right sidebar.

The last few lessons have spoken to Kennedy's belief that the greatest success characteristic is the ability to handle a crisis. He goes on to say, "Now I want to point out a related characteristic that is perhaps even more important which is you need to fine tune the ability to such a degree that the recovery takes place in the blink of an eye. You can't go somber and be in depression or irritation or frustration for a day or a week or a month or a year. It's like this and then you're on to the next productive thing and that's the characteristic of these highly successful people that we observe."

I have to tip my hat to Kennedy for saying it so frankly (definitely his signature approach).

On a scale of 1 to 10, how do you rate your ability to bounce back from a setback or failure? Do easily roll with and respond effectively to the unexpected in business? If you are less than a 10, (and I'm sure most of us would say so and the rest, perhaps aren't being honest), what would it take for you to advance at least 2 more levels in the next 48 hours?