Does Your Marketing Match Your Message?

"A meatball sundae is the unfortunate result of mixing two good ideas."

That's a quote from Meatball Sundae: Is Your Marketing Out of Sync? Chalk it up to Seth Godin to come up with another instantly usable business metaphor. This is the man who brought us the world of Purple Cows (turn something commonplace into the extraordinary) and the Big, Red Fez (not sure what that's about but I know it has something to do with web site design).

Just a head's up that, his latest book will arrive online and in stores on December 20, 2007. Just in time for a quick read while waiting at the airport during holiday travel season.

To get a sneak preview, visit Godin's Squidoo lens (don't worry if you don't know what that means!) devoted exclusively to this new project.