Friday, August 10, 2007

Is Your Web Site Working For You?

How would you know? First of all, you need to understand the purpose of your site. Is it to convert actual sales, increase your mailing list, or simply a way for potential clients to learn more about you and your business? Secondly, based on the purpose, you need to analyze whether or not your site is performing.

How do you do that? You consistently track and analyze your web statistics. If you're at loss on what all those numbers mean and what to do with them, check out this useful blog post on how to use your stats to calculate the cost per visitor by Alexandria Brown of EzineQueen.com

And if you want some turbo charged web stats, sign up for a free account at StatCounter.com. My favorite feature is their Recent Visitor Map which shows you where in the world each visitor is from, how long they stayed on your site, where they entered and exited and lots more. Thanks to the folks at Indra Marketing for the tip on this great tool!

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posted by Kim Nishida | 5:40 PM

2 Comments:

Blogger Ayush said...

I have been using GoStats.com , I find it better than StatCounter as they provide comprehensive reports for 1000 visitors.

August 14, 2007 3:44 AM  
Blogger Kim Nishida said...

Thanks for the tip, Ayush! I just signed up for an account there and will test out one of my sites. They look like they have a lot to offer, although I like the world map at StatCounter better.

Word of mouth...this is how businesses can flourish. Thanks again for passing it on.

August 14, 2007 10:59 AM  

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