A Company that Does Less...Intentionally

As mentioned late last week, I am a fan of numerous innovations designed by 37signals.com, a company that makes a point of saying upfront, "Over 1 million people and businesses use our web-based applications to get things done the simple way. We aim for the software sweet spot: elegant, thoughtful products that do just what you need and nothing you don't." Hallelujah.

Visit their site to explore all of the tools they offer. What's most appealing to me is the ease with which their programs connect people who can't be in the same location at all times.

If you are someone who cringes at the thought of working virtually or who feels communicating via phone and computer dehumanizes the process, I challenge you to think outside the box. Do you always need to conduct live meetings? Is that the most effective use of everyone's time? Have you tried virtual collaboration? Remember Mikey from the Life cereal commercial--the kid who hates everything? Try it. You just might like it.