Mastery vs. Mediocrity

I've been blogging about Seth Godin and his book The Dip lately. Intriguing stuff. One of the points that Godin makes is that we all have a responsibility to be the best at what we do or move on to something else. What do you think about that? Post your comments below.

You can read my take on it in this week's issue of my publication, The Success Hot Sheet. Here's a sample:

"Let's face it. People want to hire the best. That's why companies pay big bucks to have their web sites optimized because we rarely hire the person known for being the 10th best at what they do or whose web site is hiding on the third or fourth page of an Internet search.

"Every potential client gets to define what the 'best' means to them and then they conduct their search based on whatever criteria they have decided is most important. Your job is to decide how you can be the best, have the ability to clearly and convincingly state your case, and then get yourself in front of the folks who truly value what you do."

Click here to read the entire featured article.